DTC e-coms listen up...
Retaining more customers is the only way to achieve the profitable scale you desire for your DTC brand.
You should be very worried if you have been spending $$$ on acquiring customers and your repeat purchase rate is very low because you will keep losing all the money and never get it back as profit.
Let 2025 be the year you take a step back and focus on retaining existing customers rather than acquiring new ones.
For you, I have created a playbook for Retention Mastery in your DTC brand, scroll down to read more about it.

Hunzala Khan Rajput
I help D2C brands improve retention
2025 Retention
Mastery Playbook
Road to profitability, predictability & scale!
Road to profitability, predictability & scale!
What's inside
In my opinion, every great brand in the world builds successful retention on top of four Pillars; in this playbook, I cover these pillars and the most important actions you need to take to improve on each one.
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Infrastructure: The foundation laid with a long-term vision of sustaining growth.
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Strategy: Core operating principles that drive long & short-term decisions.
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Quality: World-class standards of communicating with the customers.
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Scale: Tactical genius of going into the depths of customer psychology & behaviour.