What is 4-Pillar Retention System™?
After working with multi-million dollar companies & observing behavior of millions of users across the globe, I have learnt that
❌ Retention is not about sending more notifications
❌ Retention is not about offering deals & discounts
❌ Retention is not about designing pretty emails
That's why most brands never experience
✅ Predictable growth with higher profits
✅ Increasing LTV & purchase frequency
✅ Reducing CAC payback period & churn
Truth is, Retention is not a tactic, it's a Philosophy
The 4-Pillar Retention System™
Every brand in the world builds a great retention on top of these 4 pillars
Infrastructure
Big brands always think about scale & how to make the system good enough to sustain rapid growth for a longer-period of time. This typically includes:
Setting up the tools the right way
Ensuring data availability & usability
Mapping full-funnel user journey
Strategy
This is where we dive deep into the nuances and define the core principles of operations makes it easy to focus on the most important things. This typically includes:
Defining Northstar & KPIs
Experimentation planning
Long & short-term projects
Quality
This stage is about the brand & its appearance to the world. We must make sure that it is world-class from day 1.
This typically includes:
Creating brand guidelines
Designing email templates
Writing & improving copies
Scale
This is where we change the gear & do things with absolute clarity & granularity using data as the final source of truth.
This typically includes:
Hyper-personalized messaging
Ultra-segmentation for targeting
Cross-vertical upselling
The beauty of 4-Pillar Retention System™ is that it always evolves with the business & at any given time all 4 pillars progress in parallel
My technical capabilities
Tools to implement 4-Pillar Retention System™










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My only goal on this call will be to help you make the best decision for yourself. If you're an e-commerce or tech business owner & want to
Increase retention & revenue of existing customers
Grow predictably & profitably
Have more time for more important things
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